In May, MarketingSavant and the Green Bay Area Chamber of Commerce conducted a comprehensive survey on the state of social media marketing in Northeast Wisconsin. The survey reflected the first attempt at a public survey to gather usage data and to determine the importance of social media to the business community of in Northeast Wisconsin.
The results overwhelmingly pointed to the fact that social media marketing is here to stay in Northeast Wisconsin! Some of the highlights from the Northeast Wisconsin Social Media Survey include:
- 100% of survey respondents indicated that they felt social media has a place in the business world
- 35% of respondents are “very” to “extremely” familiar with social media
- 69% of Northeast Wisconsin organizations reported that they were already using some form of social media in their business today
- One-in-three respondents reported gaining customers through using social media
- Social networking is the top tool of choice to enhance business marketing efforts
- 50% of organizations allow their employees to participate in social media
- Brand-building and the perceived low cost of social media are the key benefits that respondents derive from social media
Click this link to access your copy of the Report on the State of Social Media in Northeast Wisconsin.
