For all of you who made the What the Tweet event yesterday, it was a great event with lots of good information. The speakers were good and really gave some in depth information on how social media helps drive a brand, grow a category and work PR magic.
But, I had quite a few people approach me after the seminar and tell me they were still pretty bewildered. They seemed unsure how to best get their company or organization into SM without a lot of money or people to drive it.
So here is a few tips to help get you started.
1. Start small. If you want to just promote your brand, try starting a Fan page in Facebook based on who your target audience is or a Twitter blog that gives the latest product or industry tips that make you unique.
2. Focus. Keep to your core competencies and don’t try to be everything to everyone. People would rather see less frequent posts or tweets than lots of posts with too much fluff. Unless it’s the pistachio green fluff made with jello. That stuff is good all the time.
3. Have fun. This shouldn’t be something forced and trite. Your customers and audience will read your posts or tweets more often if you add humor or inject some of your own personality into your writing. Seriously, if I want to read your press release, I’ll click on it. But if you are talking about how you sneezed and drank an entire cup of coffee through your nose while writing that release, I’m so there. BTW, don’t do that unless you want to singe all the hair out of your nose.
Well, I hope this helps with any questions people may have. Dana and I are working on putting together some small group classes that will help businesses get a hands-on start in social media. If this is something that interests you, give Dana or myself a quick email or call.
Dana VanDen Heuvel - dana@marketingsavant.com - marketingsavant.com - 920-569-6535
Kiar Olson - kiar@goelement.com - goelement.com - 920-983-9700
