During the What the Tweet event, we capture a bunch of questions that we’re going to take a shot at answering here in the coming days and weeks. For the first “lesson”, we’ll walk through the process of checking to see if your social media ‘namespace’ is available and look at how we would secure that namespace on one particular social media service.
Archive for category What the Tweet
The event slides are live!
May 20
We’ve gotten all of the event slides and have put them online for you to download.
Check out the slides here: http://whatthetweet.org/event-slides/
For all of you who made the What the Tweet event yesterday, it was a great event with lots of good information. The speakers were good and really gave some in depth information on how social media helps drive a brand, grow a category and work PR magic.
But, I had quite a few people approach me after the seminar and tell me they were still pretty bewildered. They seemed unsure how to best get their company or organization into SM without a lot of money or people to drive it.
So here is a few tips to help get you started.
1. Start small. If you want to just promote your brand, try starting a Fan page in Facebook based on who your target audience is or a Twitter blog that gives the latest product or industry tips that make you unique.
2. Focus. Keep to your core competencies and don’t try to be everything to everyone. People would rather see less frequent posts or tweets than lots of posts with too much fluff. Unless it’s the pistachio green fluff made with jello. That stuff is good all the time.
3. Have fun. This shouldn’t be something forced and trite. Your customers and audience will read your posts or tweets more often if you add humor or inject some of your own personality into your writing. Seriously, if I want to read your press release, I’ll click on it. But if you are talking about how you sneezed and drank an entire cup of coffee through your nose while writing that release, I’m so there. BTW, don’t do that unless you want to singe all the hair out of your nose.
Well, I hope this helps with any questions people may have. Dana and I are working on putting together some small group classes that will help businesses get a hands-on start in social media. If this is something that interests you, give Dana or myself a quick email or call.
Dana VanDen Heuvel - dana@marketingsavant.com - marketingsavant.com - 920-569-6535
Kiar Olson - kiar@goelement.com - goelement.com - 920-983-9700
When we started this event planning process, we had a modest initial goal of around 100 - 120 people. Needless to say, we’ve surpassed that by selling out the event with 200 attendees!
We’re all looking forward to meeting each and every one of you! See you on May 19th.
What the *tweet* is social media marketing, and how can it benefit your business?
Every time you turn around, someone else is talking about Facebook, Twitter or some other social media tool. But what are each of these social media tools and why should you use them in your business and perhaps most importantly, how should you use them?
Learn the answers to these questions and many more at the Green Bay Area Chamber of Commerce’s social media seminar, entitled “What the *Tweet* is Social Media Marketing, and How Can It Benefit Your Business?” on Tuesday, May 19, 7 a.m. to Noon at the F.K. Bemis Center on the St. Norbert College campus.
This social media marketing 101 seminar will include insights from Caitlin McCabe of Sway Online on DIY social media, Dana VanDen Heuvel of MarketingSavant on Marketing 2.0, Pat Hopkins of Imaginasium on brand strategy in the social media world and Susan Finco of Leonard & Finco Public Relations and Greg Linnemanstons of The Weidert Group on social media and PR in Northeast Wisconsin. These guest speakers along with our esteemed panel will share insights on why you need to participate in social medial marketing in 2009 and how to make the most of digital and social media for your organization.