Presenter: David Sauter, Their blog @envanotweets

David Sauter of Envano, Inc. presented today’s Facebook bsession. David is President/CEO of Envano, Inc and brings tremendous vision and proven expertise in strategic Interactive Marketing solutions to their partner clients that mesh with their overall business goals. Their services are developed with three target solutions in mind that translate into a complete service offering for interactive marketing. Envano is a unique blend of people with marketing savvy, technology intelligence, and creative design expertise at the forefront of interactive marketing. They focus on advancing the customer relationship by engaging the audience; not just get their attention! The result? A captive experience effectively aligning brands and customers.

Nice connection from David: Social media is building community

Marketing spending trends by MarketingSherpa. Social media is on top for adding dollars, as well as e-marketing.

Best social media usage: influencing brand reputation and awareness is at top.

Why do we want to be in social media? That’s where the PEOPLE are. Can’t look at is as where the money is—eventually we hope to of course, but not the point of it.

A potential hesitation: We can’t control the message. On the contrary, you can control MORE if you in fact are there! You can monitor, react and…….. engage! If you aren’t involved, the message will be there anyway. Why miss out on those opportunities to respond to the issues/discussions? What a way to enhance your brand.

One thing you can count on in Social Media…Change. Ta dah!

From David’s perspective: Social media will be MESSY, get over it. I think this is the biggest turn off for those who walk away too early. Another word I could use is overwhelming.

Facebook Nation:
• 250 mil active worldwide users
• 90.8 million in US alone

Powerful brand – Harley
• 223K plus fans on FB
• Very active in Engagement: where it’s at if I haven’t said that enough
• Focus on extending their fan base

How do you grow your fan base? You don’t have to necessarily have a lot of fans to be successful. My note: it’s the quality of your targets not the quantity of those on your site. You want to be able to focus on those in your relevant space. Dana King of Envano added:  gauge your success on the engagement and involvement.

Connecting corp site to outposts:
• If you’re on a social media site, promote it on your website! Make it as easy as possible for people to find you. Start conversations in multiple avenues and feed them into other areas to integrate communications.
• Fan box: allows you to embed a mini Facebook app into the site. This allows you to not have to bring people to the social media site, but drives them to the outpost (ie website)

Events: allows you to bring fans together. This page includes info on the event and allows fans to interactively respond to attendance interest and send posts.

Social Media Advertising: Can target who will see your ad down to the fine detail. This allows you to then target your ad creative/content. You can then track those targeted ads through click-thru’s.

Facebookers tend to tell the truth more often. Maybe because most of their connections are those they know well.

Blasting marketing messaging to your fans all of the time will cause them to unfan you! It’s ok to do on occasion but you need to provide content that means something to them personally.

How to get started?
• Become a facebooker
• Decide if you want a partner to help you
• Create a fan page, get the name right the first time
• Promote the page, some advertising—giveaways work. Encourages new fans and gets them to talk/engage
• Link from site
• Grow your fans—create dialogue with customers and fans
• Prime the pump/get them posting and sharing

If you want to be found in FB, put the phrases in your title name to what you want to be found under.

To create a fan page, use an individual’s fan page to be an administrator, don’t create a profile for the company.