Greg’s an interesting case to bring to the event. This time last year Weidert Group was a laggard in the social media space.

Greg started off by dispelling some of the ‘myths’ that social media has surrounding it. What’s really interesting, seeing this from the audience, is that so many of the myths, or objections that we saw last year, have all been debunked at this point. Maybe we can stop some of the fighting around social media and get down to business.

One of the little talked about facts with Twitter is that it has a very high attrition rate, where users sign up and then drop off.  However, as Twitter gains momentum we see those attriters (is that a word?) come back to Twitter, re-engage and stick around.

Greg’s own company, Weidert Group, has some outstanding results from transforming their own site into a social media site. Their visits shot up over 400%.

Greg shared another case study example of Hoffmaster doing some great Facebook, Youtube and Twitter work around a trade show.  All of this effort landed press, followers and a new platform for ongoing campaigns! Greg shows that the best way to get involved in social media is to get started, and let the