There’s been some discussion recently about the efficacy of vending out your social media responsibilities. I’m not a huge fan of it, but it has it’s merritts. Here’s a recent post on some of the finer points, as it relates to vending out your “tweets”.
Personally, I believe that social media is something that’s got to have someone on the ‘inside’ as the organizational social media steward to be really effective.
Maybe I’m being old fashioned, but when we started BlogSavant in 2004, we held the same position on blogging. It was something best done from inside. Sure, you could have lots of help, but the content had to come from you, and you had to monitor and respond accordingly. With each of these great new communication channels and opportunities comes the responsibility to manage them to your constituents’ expectations.
1. Sorry, but I’m a firm believer that if you’re going to engage on Twitter that you should engage on a personal level. Social media, for what its worth, is really about having human conversations online. I realize that your social media consultant is human, but if you’re trying to be open, transparent, honest and quick, and I’m sure that they’re all those things too, they are not those things ‘inside your company’ and don’t have the corporate DNA in them. Analogy: I you wouldn’t send me to a networking meeting to meet people on your behalf, so I won’t tweet on your behalf either….Read More…
