Wanted to post one quick thought that I wanted to get across but we ran out of time.
I was pretty nervous to enter into the Social Media world as a tactic supporting our overall strategy. It would have been much easier to stick to the way things had already been done. So, I’ve felt the same feelings that you may be now. My advice to you is to take the risk. More good can happen than bad.
Look at the risks as opportunities. If someone says something bad about your company, at least they care enough to voice their thoughts. Look at that as an opportunity to learn and grow rather than go into crisis-management mode. Be humble, listen well and invite the person into the conversation, either in person or on a blog, Twitter, whatever. You will be surprised at how few companies actually listen and how that can be turned into a competitive advantage.
If I can help talk you through any of the obstacles or issues, comment back. Or call Nicolet Bank and ask for the marketing guy. I’ll be happy to help.
Thanks for coming to the program. Hope that it was helpful.
Jeff Gahnz - Marketing guy - Nicolet Bank
