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social media « What the *Tweet* is Social Media?

What the *Tweet* is Social Media?

Be a Social Media Rockstar | August 12, 2009 | St. Norbert College, De Pere, WI

Posts Tagged social media

On the Subject of Vending Out Twitter…

May 30

Posted by Dana VanDen Heuvel in Post-event Follow-up | No Comments

failwhaleThere’s been some discussion recently about the efficacy of vending out your social media responsibilities. I’m not a huge fan of it, but it has it’s merritts. Here’s a recent post on some of the finer points, as it relates to vending out your “tweets”.

Personally, I believe that social media is something that’s got to have someone on the ‘inside’ as the organizational social media steward to be really effective.

 

Maybe I’m being old fashioned, but when we started BlogSavant in 2004, we held the same position on blogging. It was something best done from inside. Sure, you could have lots of help, but the content had to come from you, and you had to monitor and respond accordingly. With each of these great new communication channels and opportunities comes the responsibility to manage them to your constituents’ expectations.

1. Sorry, but I’m a firm believer that if you’re going to engage on Twitter that you should engage on a personal level. Social media, for what its worth, is really about having human conversations online. I realize that your social media consultant is human, but if you’re trying to be open, transparent, honest and quick, and I’m sure that they’re all those things too, they are not those things ‘inside your company’ and don’t have the corporate DNA in them. Analogy: I you wouldn’t send me to a networking meeting to meet people on your behalf, so I won’t tweet on your behalf either….Read More…

 


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Securing your social media namespace [ScreenCast]

May 20

Posted by Dana VanDen Heuvel in Post-event Follow-up, What the Tweet | 2 Comments

During the What the Tweet event, we capture a bunch of questions that we’re going to take a shot at answering here in the coming days and weeks. For the first “lesson”, we’ll walk through the process of checking to see if your social media ‘namespace’ is available and look at how we would secure that namespace on one particular social media service.

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Step in to Social Media, but do it right…

May 20

Posted by Kiar Olson in Panelist, Post-event Follow-up, Speaker Notes, What the Tweet | No Comments

For all of you who made the What the Tweet event yesterday, it was a great event with lots of good information. The speakers were good and really gave some in depth information on how social media helps drive a brand, grow a category and work PR magic.

But, I had quite a few people approach me after the seminar and tell me they were still pretty bewildered. They seemed unsure how to best get their company or organization into SM without a lot of money or people to drive it.

So here is a few tips to help get you started.

1. Start small. If you want to just promote your brand, try starting a Fan page in Facebook based on who your target audience is or a Twitter blog that gives the latest product or industry tips that make you unique.

2. Focus. Keep to your core competencies and don’t try to be everything to everyone. People would rather see less frequent posts or tweets than lots of posts with too much fluff. Unless it’s the pistachio green fluff made with jello. That stuff is good all the time.

3. Have fun. This shouldn’t be something forced and trite. Your customers and audience will read your posts or tweets more often if you add humor or inject some of your own personality into your writing. Seriously, if I want to read your press release, I’ll click on it. But if you are talking about how you sneezed and drank an entire cup of coffee through your nose while writing that release, I’m so there. BTW, don’t do that unless you want to singe all the hair out of your nose.

Well, I hope this helps with any questions people may have. Dana and I are working on putting together some small group classes that will help businesses get a hands-on start in social media. If this is something that interests you, give Dana or myself a quick email or call.

Dana VanDen Heuvel - dana@marketingsavant.com - marketingsavant.com - 920-569-6535

Kiar Olson - kiar@goelement.com - goelement.com - 920-983-9700

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Kaitlin McCabe of Sway

May 19

Posted by Dana VanDen Heuvel in Speaker Notes | No Comments

Sway is one of Wisconsin’s premier social media agencies with an impressive client list of social media clients on their roster.  In true social media fashion, Caitlin put out a quick blog post on her upcoming speaking opportunity and got back over a dozen emails with helpful advice on how to handle a speaking engagement. That’s what social media is all about - it’s about helping others.

Caitlin shared some stats from the MarketingSherpa social media guide stating that social media is one of the top items that marketers are putting funding into.  This is interesting, as it dispels two myths - 1) marketers are still spending in the economy and 2) social media is not “free” as some would like to believe.

One of the social networking communities that Caitlin brought up is Gimme 20.  I’ve not yet heard of them, but it sounds like a great fitness community.

Seasoned skewers is a Sway client that faced an interesting ’search’ problem and instead of taking on the major kitchen supply folks, they went straight to the grilling communities and started the conversation with them.  Talk about a great targeted social media approach.

Sway has some great recommendations for video:

1. Free - YouTube
2. Sharing - Metacafe
3. Blogs
4. Paid placement

Caitlin covered some common mistakes:

1. Don’t just setup a facebook page, do more than just
2. She doesn’t recommend seeding blogs
3. It’s about content- no content = no social media

Don’t worry about the technology. That’s interesting - think about it, everyone’s working on the technology. It’s all about the content - people are comfortable with beta or ‘bad’ content if it has the information they need.

Caitlin references IKEA a lot in her presentation. They’re not covered often in the social media space, but they’ve been doing some great stuff and getting great results.  They have one of the better YouTube channels as well.

More on YouTube - here’s a post on a few of the best brands in YouTube from social media influence.

How do we handle negative reviews? Start at Yacktrack.com.

5 Things to do today in social media:

1. Comment on blogs
2. Check in brands “link in”
3. Monitor buzz on YackTrack
4. Open a twitter account and follow the industry
5. Collect your assets to see what you can use online in social media

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What the *Tweet* is Social Media? | Green Bay | May 19th

Apr 30

Posted by admin in What the Tweet | No Comments

tweetbanner-sitelinkers

What the *tweet* is social media marketing, and how can it benefit your business?

Every time you turn around, someone else is talking about Facebook, Twitter or some other social media tool. But what are each of these social media tools and why should you use them in your business and perhaps most importantly, how should you use them?

Learn the answers to these questions and many more at the Green Bay Area Chamber of Commerce’s social media seminar, entitled “What the *Tweet* is Social Media Marketing, and How Can It Benefit Your Business?” on Tuesday, May 19, 7 a.m. to Noon at the F.K. Bemis Center on the St. Norbert College campus.

This social media marketing 101 seminar will include insights from Caitlin McCabe of Sway Online on DIY social media, Dana VanDen Heuvel of MarketingSavant on Marketing 2.0, Pat Hopkins of Imaginasium on brand strategy in the social media world and Susan Finco of Leonard & Finco Public Relations and Greg Linnemanstons of The Weidert Group on social media and PR in Northeast Wisconsin. These guest speakers along with our esteemed panel will share insights on why you need to participate in social medial marketing in 2009 and how to make the most of digital and social media for your organization.

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