Here’s the second breakout session of the morning at the Social Media Rockstar event! Michelle Johnson and Thaddeus Roentiz from NorthCoast Productions is hosting this session. Both very animated and enthusiastic!

“What is the most powerful weapon in the world?” Well according to the Wall Street Journal, it’s the camera! They are everywhere…phones, computers, etc., but its all on how you use them. They don’t need words to describe what is happening, and that is why video can be so powerful. Take this Philippines McDonald’s commercial.

Delivering your Message in a Segmented World

Know your Goals! What is your primary objective? What are your unique assets and your core competencies? What is the conversation you want to generate?

Know your Audience! Who are your primary and secondary targets? What is the current conversation? What is the best media to reach your audience? Where is your target audience going for information? To really accomplish your objective, you have to ‘narrowcast,’ or tailor your message to each specific group.

Know what Results you Want! What information are you sending out? When is your information being released? What message will put your audience to action? Remember,every time you send out any information, you are representing a brand.

Plan your Video! Personalize it. Don’t fake it. Think about the video from all angles and what you will all need to make the video happen. Think about how long you want it, and try to keep it short. Know how your camera works before you start the shoot. Have audio by using microphones, it will sound much better. It worked for the “Jazz Signer.”

Side note: My computer is going to run out of battery life, and I am not near an outlet. The only option is to sit on the floor again because I only brought my short power cord. Maybe I should consider this whole ‘planning ahead thing.’ And this coming from the guy who was an hour late this morning and was going to show up to this event tomorrow.

The session is wrapping up here. A few questions remain about music copyright and Youtube ranking. Looks like there needs to be some further research on how to get your video highly ranked. Through a quick Google search, check out this blog post on Youtube ranking.

If you need some suggestions for video editing software, check out Vegas Movie Studio, Avid FreeDV,  and iMovie ‘09. Thanks for the suggestions via Twitter @rosslarocco and @tommytrc.