Don’t use a blog as a forum to pitch products. I know that there may be some that disagree with me, but (especially in B2B), the best blogs educate and create conversation. The blogs that pitch products will lose the one thing that a blog can create for you: Relevance.
If you look at a blog as education and serving your customers (current and future), you have the right mindset. To steal a line from Dana, “Think altruism before capitalism.”
Jeff - Nicolet Bank Marketing Guy
